Advertising - Advanced

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You got 10 of 12 possible points.
Your score: 83%
Question 1

Multiple choice question
ilearn: 
382
Question id: 
1

Many companies use sponsorship of sporting events to gain increased of their name or brand.

Score: 1 of 1
Your answerChoiceCorrect?Score
viewing0
sighting0
openness0
exposure
1
Question 2

Multiple choice question
ilearn: 
382
Question id: 
2

New restaurants often try to attract customers by using to homes in the surrounding area.

Score: 0 of 1
Your answerChoiceCorrect?Score
mailshots0
mailboxing0
postal adverts0
mail flyers
0
Question 3

Multiple choice question
ilearn: 
382
Question id: 
3

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

Score: 1 of 1
Your answerChoiceCorrect?Score
ad0
promo0
bin0
junk
1
Question 4

Multiple choice question
ilearn: 
382
Question id: 
4

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

Score: 1 of 1
Your answerChoiceCorrect?Score
draw up0
place
1
mark0
engage0
Question 5

Multiple choice question
ilearn: 
382
Question id: 
5

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

Score: 0 of 1
Your answerChoiceCorrect?Score
bottom
0
strap0
life0
jingle0
Question 6

Multiple choice question
ilearn: 
382
Question id: 
6

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

Score: 1 of 1
Your answerChoiceCorrect?Score
signboards0
sideboards0
wall boards0
billboards
1
Question 7

Multiple choice question
ilearn: 
382
Question id: 
7

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

Score: 1 of 1
Your answerChoiceCorrect?Score
merchandising0
hardware0
subliminal0
product
1
Question 8

Multiple choice question
ilearn: 
382
Question id: 
8

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

Score: 1 of 1
Your answerChoiceCorrect?Score
with0
for0
up0
into
1
Question 9

Multiple choice question
ilearn: 
382
Question id: 
9

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

Score: 1 of 1
Your answerChoiceCorrect?Score
broad0
banner
1
stripe0
band0
Question 10

Multiple choice question
ilearn: 
382
Question id: 
10

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

Score: 1 of 1
Your answerChoiceCorrect?Score
attacks0
drives0
launches0
campaigns
1
Question 11

Multiple choice question
ilearn: 
382
Question id: 
11

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

Score: 1 of 1
Your answerChoiceCorrect?Score
spreads
1
splashes0
covers0
expositions0
Question 12

Multiple choice question
ilearn: 
382
Question id: 
12

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.

Score: 1 of 1
Your answerChoiceCorrect?Score
slogan0
brand
1
jingle0
product0

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