Free Exercises: Cambridge ESOL Exercises
Exam: FCE CAE CPE
Exercise: Open Cloze Word Formation Gapped Sentences Keyword Transformation
CPE Open Cloze: King's Ransom
For questions 1-12, read the text below and think of the word which best fits each gap. Use only one word in each gap. There is an example at the beginning (0).
Write your answers IN CAPITAL LETTERS on the separate answer sheet below.
Example
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In 1998, two young MBA graduates, Ben King and Miles Ransom put (0) a business plan that would transform the airline industry. They (1) out to establish an airline whose style and brand image were decidedly out of tune (2) most other operators and promised a good (3) on their shareholders' initial investment. At a time when penny-pinching budget deals extended to (4) level of the airline industry and customer comfort levels were going from bad to (5) , the two entrepreneurs (6) upon the idea of offering a little more luxury.
By weighing (7) customer satisfaction against profit margins, they were able to (8) an obvious conclusion; that it wouldn't (9) much additional cost to attract customers away from their competitors. Their new premium-rate airline took (10) name from the founders' surnames. King's Ransom Ltd (11) to the air in February 1999 and as most readers are no doubt only (12) his share alone was worth a staggering sixteen billion pounds.
By weighing (7) customer satisfaction against profit margins, they were able to (8) an obvious conclusion; that it wouldn't (9) much additional cost to attract customers away from their competitors. Their new premium-rate airline took (10) name from the founders' surnames. King's Ransom Ltd (11) to the air in February 1999 and as most readers are no doubt only (12) his share alone was worth a staggering sixteen billion pounds.